Artificial intelligence is one of the dominant topics about the future in travel, and we're all over it at Skift. In November, OpenAI publicly released breakthrough generative AI technology, and a number of big-name travel companies have already responded. Expedia, Kayak, and more -- including multiple startups -- have started releasing experimental technologies that could lead to transformations in the way users plan and book travel. But the potential does not stop there. Advancements in AI could change the way hotels manage revenue and customer service, the way travel tech companies operate internally, and even the way airplanes and airports get designed.